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Paid Social Media Advertising: Fad or New Reality?

Social media thoughts and paid advertising graphic design image

Pay to play. These three words are usually thrown around in reference to having some level of clout and influence. But what if they were becoming synonymous with social media? But why, you ask. An argument is social media has become the new advertising. And with most forms of advertising, free only goes so far before the impact and luster wear off.

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Google vs. Facebook

Two people sitting at desk with one Google Laptop and one with a Facebook laptop graphic design image

There’s a very high chance that if you use the internet at all during the day, two of your visits will include Google and Facebook. One rose from the dot-com boom and bust while the other grew from a college dorm. Regardless of your personal opinion of either company, it’s undeniable the impact they have had and continue to have on the internet.

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What Google Expects on Your Website

Google search results graphic design image

We carry our smart devices everywhere with us. Scrolling through a grocery list, double checking that what’s in your cart is on the list. Reading through a news article or two while waiting on a vehicle oil change. Looking up an unfamiliar business name you passed on the street. All of this can be done with a few keystrokes,

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What Are All of These Words Supposed to Do?

Graphic design image of various words formats of information like blogs, PDF's and newsletters

Words, words everywhere. Except you can’t drink words, try as you might.

Though authors, journalists, and other writers making a living from the written word, businesses do also. As consumers’ appetites for information grows, businesses are faced with the challenge of giving them the information. Except, the information can quickly blur into words and lots of them.

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Marketing vs. Advertising: What’s the Difference?

Graphic design images of marketing vs advertising

If we were to poll 100 people on the street and ask them what marketing is, we’d likely get 50 different answers. Traditional answers include television commercials, newspaper or magazine ads, billboards and so on. But with the widespread use of the internet and rise of digital technologies, marketing has evolved even in the last 20 years.

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Why You Need More Visuals in Your Life

Graphic design of sofa surrounded by visuals of media images, photography and memes

As marketers and business professionals, we’re always trying to find a way to engage our readers and customers. Except, engaging people means many things. It could be sending out a yearly thank you card to your customers or hosting a customer appreciation day. But what if we told you there were simpler ways to engage your customers?

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How to Attract Customers with a Cell Phone Video

Showing video recording devices and TV and mobile displays

By now you’ve heard how you need to be using video in your marketing strategy. But really, how big of a deal is video marketing?

Consider this from tech conglomerate Cisco: An individual would need more than 5 million years to watch the amount of video that will come across global internet provider networks each month in 2020.

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How to Choose the Right Hosting for Your Business

Slow-loading websites, due to poor hosting, can cause visitors to leave, especially on mobile devices.

Without hosting services, there would be no internet.

Take a moment to think of everything you use the internet for each day. Checking your phone before rolling out of bed in the morning. Clearing out the emails that hit you inbox overnight. Video conferencing with the branch office across the state from your desk.

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