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Paid Social Media Advertising: Fad or New Reality?

Pay to play. These three words are usually thrown around in reference to having some level of clout and influence. But what if they were becoming synonymous with social media? But why, you ask. An argument is social media has become the new advertising. And with most forms of advertising, free only goes so far before the impact and luster wear off.

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Two people sitting at desk with one Google Laptop and one with a Facebook laptop graphic design image

Google vs. Facebook

There’s a very high chance that if you use the internet at all during the day, two of your visits will include Google and Facebook. One rose from the dot-com boom and bust while the other grew from a college dorm. Regardless of your personal opinion of either company, it’s undeniable the impact they have had and continue to have on the internet.

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Google search results graphic design image

What Google Expects on Your Website

We carry our smart devices everywhere with us. Scrolling through a grocery list, double checking that what’s in your cart is on the list. Reading through a news article or two while waiting on a vehicle oil change. Looking up an unfamiliar business name you passed on the street. All of this can be done with a few keystrokes,

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Graphic design image of various words formats of information like blogs, PDF's and newsletters

What Are All of These Words Supposed to Do?

Words, words everywhere. Except you can’t drink words, try as you might.

Though authors, journalists, and other writers making a living from the written word, businesses do also. As consumers’ appetites for information grows, businesses are faced with the challenge of giving them the information. Except, the information can quickly blur into words and lots of them.

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Graphic design images of marketing vs advertising

Marketing vs. Advertising: What’s the Difference?

If we were to poll 100 people on the street and ask them what marketing is, we’d likely get 50 different answers. Traditional answers include television commercials, newspaper or magazine ads, billboards and so on. But with the widespread use of the internet and rise of digital technologies, marketing has evolved even in the last 20 years.

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Graphic design of sofa surrounded by visuals of media images, photography and memes

Why You Need More Visuals in Your Life

As marketers and business professionals, we’re always trying to find a way to engage our readers and customers. Except, engaging people means many things. It could be sending out a yearly thank you card to your customers or hosting a customer appreciation day. But what if we told you there were simpler ways to engage your customers?

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Showing video recording devices and TV and mobile displays

How to Attract Customers with a Cell Phone Video

By now you’ve heard how you need to be using video in your marketing strategy. But really, how big of a deal is video marketing?

Consider this from tech conglomerate Cisco: An individual would need more than 5 million years to watch the amount of video that will come across global internet provider networks each month in 2020.

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Personalized coffee mugs with the customers headshot on them

Your Customers Want a Personalized Mug and More

The holidays may be in the past for another 11 months, but the chance to get your customers a gift isn’t. Customers are the lifeblood of every business. Without them, well, you know what would happen. And a gift is always a nice surprise.

But what to get your customers? Every business has customers who are repeat customers.

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Slow-loading websites, due to poor hosting, can cause visitors to leave, especially on mobile devices.

How to Choose the Right Hosting for Your Business

Without hosting services, there would be no internet.

Take a moment to think of everything you use the internet for each day. Checking your phone before rolling out of bed in the morning. Clearing out the emails that hit you inbox overnight. Video conferencing with the branch office across the state from your desk.

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