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Paid Social Media Advertising: Fad or New Reality?

Pay to play. These three words are usually thrown around in reference to having some level of clout and influence. But what if they were becoming synonymous with social media? But why, you ask. An argument is social media has become the new advertising. And with most forms of advertising, free only goes so far before the impact and luster wear off.

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Google vs. Facebook

There’s a very high chance that if you use the internet at all during the day, two of your visits will include Google and Facebook. One rose from the dot-com boom and bust while the other grew from a college dorm. Regardless of your personal opinion of either company, it’s undeniable the impact they have had and continue to have on the internet.

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What Google Expects on Your Website

We carry our smart devices everywhere with us. Scrolling through a grocery list, double checking that what’s in your cart is on the list. Reading through a news article or two while waiting on a vehicle oil change. Looking up an unfamiliar business name you passed on the street. All of this can be done with a few keystrokes, making it imperative that as a company you take Google’s mobile first approach with your website. Marketing company Nectafy found that a whooping 88 percent of consumers who search for a local business on a mobile device will either call or visit that business within 24 hours.

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Marketing vs. Advertising: What’s the Difference?

If we were to poll 100 people on the street and ask them what marketing is, we’d likely get 50 different answers. Traditional answers include television commercials, newspaper or magazine ads, billboards and so on. But with the widespread use of the internet and rise of digital technologies, marketing has evolved even in the last 20 years.

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Why You Need More Visuals in Your Life

As marketers and business professionals, we’re always trying to find a way to engage our readers and customers. Except, engaging people means many things. It could be sending out a yearly thank you card to your customers or hosting a customer appreciation day. But what if we told you there were simpler ways to engage your customers?

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Personalized coffee mugs with the customers headshot on them

Your Customers Want a Personalized Mug and More

The holidays may be in the past for another 11 months, but the chance to get your customers a gift isn’t. Customers are the lifeblood of every business. Without them, well, you know what would happen. And a gift is always a nice surprise.

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