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Does My Newest Product or Service Need a New Domain or Website?

Do product or services need a new domain or website

The hours, weeks, and months spent bringing a new product or service for your business from an idea to reality have reached the end. In the next phase, you’ll introduce it to your current and potential customers, expanding your business in the process. Congratulations!

But there’s one sticking point in this final phase – a friend of a friend heard that you’re supposed to create a new domain name and or website for the new offering.

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Is My Brand or Website Affecting My Bottom Line?

Graphic design of lady with shopping cart in front of store with money falling

Maybe it was a snippet of a conversation you overheard an employee and a customer having.

“I was using your website the other day and it looks, well, bad.” or “I went to your website and it wasn’t working right.”

Without knowing the full context of the conversation, those words alone can cause a business owner to pause.

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Should We Change Our Business Name or Brand?

Should We Change Our Business Name or Brand

When you started your company, whether six months or many years ago, odds are you offered certain products or services. Flash forward to present day and the idea you had has flourished, growing well beyond your initial offerings.

When the business started, the company name aligned perfectly with your products and/or services. Now that you’ve grown well beyond humble beginnings,

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Why LinkedIn Should Be Part of Your Marketing Strategy

Why LinkedIn Should Be Part of Your Marketing Strategy

What Is LinkedIn?

LinkedIn is billed as the world’s largest professional network. The easiest way to remember it is to think of the platform as social media for professionals, whether you’re a business owner or tasked with helping market your company. Launched in 2003, LinkedIn states it has more than 433 million members across 200 countries and territories,

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A Buyer Persona, What Is That?

A Buyer Persona, What Is That?

So what is a buyer persona? Those two words are tossed around quite a bit these days in marketing. While it might sound like a horoscope or another theory, it’s really a semi-fictional representation of your ideal customer. Why is it semi-fictional? Because these customers do exist, though fictionally named, because they are mostly based on market research and real data about existing customers.

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How to Leverage Hashtags on Social Media

How to Leverage Hashtags on Social Media

Remember the last time you had to call a company and enter a PIN over the phone followed by the pound sign? The pound sign has been around for years, but only in the last 10 has it taken on a new meaning. Its name has also shifted, now referred casually as hashtag. But there’s more to a hashtag than the pound sign that makes it a powerful feature in the social media age.

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