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Top 10 Predicted Design Trends for 2017

The smells of Thanksgiving dinner haven’t begun to fill homes and we’re already looking ahead to 2017. I know, I know, give a holiday a chance to happen before you jump to the new year. But unfortunately, with marketing, there’s always a factor of looking ahead and working to produce the best possible product and services for our clients and our agency.

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SEO vs PPC which has a better ROI

SEO vs PPC: Which Has Better Return on Your Investment?

It seems like we’re always splitting ourselves into teams, and in inbound marketing, it’s not that different. For search engine marketing, it’s team SEO (search engine optimization) taking on team PPC (pay-per-click). Both methods have pluses and minuses, but it doesn’t answer the perpetual question: Is SEO better than PPC or is PPC better than SEO?

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Outstanding Customer Service and Support is an important part of Mad Mouse Creative's every day ethic.

Why Providing Excellent Customer Service and Support is Key to Your Business

It doesn’t matter if you’re at your desk checking off your weekly to-do list or trying to return an item at a store – customer service and customer support touches everyone and everything. And like your customers and other consumers, you likely have high expectations for either of these areas should you need them. And with marketing taking on a more personable, authentic approach in the last year, it goes without saying how crucial customer service and customer support have become. Many people and businesses use the two terms interchangeably, but there are pointed differences between the two. However, depending on the size of your company, you may have one area or department that provides both.

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How to Use Pinterest in Your Company’s Marketing Strategy

When you hear of Pinterest, do you automatically think of recipes, crafts, and endless hours spent scrolling through a sea of pins? While the social media platform has a reputation as a place for women, the number of men using Pinterest doubled in 2014. And though those numbers are two years old at the time of this blog, think of the number of potential customers for your business.

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Should We Change Our Business Name or Brand

Should We Change Our Business Name or Brand?

When you started your company, whether six months or many years ago, odds are you offered certain products or services. Flash forward to present day and the idea you had has flourished, growing well beyond your initial offerings.

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Why LinkedIn Should Be Part of Your Marketing Strategy

Why LinkedIn Should Be Part of Your Marketing Strategy

What Is LinkedIn?

LinkedIn is billed as the world’s largest professional network. The easiest way to remember it is to think of the platform as social media for professionals, whether you’re a business owner or tasked with helping market your company. Launched in 2003, LinkedIn states it has more than 433 million members across 200 countries and territories, although 106 million accounts were active as of March 2016.

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A Buyer Persona, What Is That?

A Buyer Persona, What Is That?

So what is a buyer persona? Those two words are tossed around quite a bit these days in marketing. While it might sound like a horoscope or another theory, it’s really a semi-fictional representation of your ideal customer. Why is it semi-fictional? Because these customers do exist, though fictionally named, because they are mostly based on market research and real data about existing customers. You’ll sometimes see buyer persona called marketing persona, but both phrases mean the same thing.

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How Does a Facebook Ads Campaign Work?

How Does a Facebook Ads Campaign Work?

What Are Facebook Ads?

Well, Facebook ads are exactly what they sound like – ads that appear on Facebook. These appear in the news feed or in the right column regardless of the device you’re using, whether it be mobile or desktop. If you’re using the social media network on a desktop computer, ads will appear both in the news feed and on the right column.

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