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Should We Change Our Business Name or Brand

Should We Change Our Business Name or Brand?

When you started your company, whether six months or many years ago, odds are you offered certain products or services. Flash forward to present day and the idea you had has flourished, growing well beyond your initial offerings.

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Why LinkedIn Should Be Part of Your Marketing Strategy

Why LinkedIn Should Be Part of Your Marketing Strategy

What Is LinkedIn?

LinkedIn is billed as the world’s largest professional network. The easiest way to remember it is to think of the platform as social media for professionals, whether you’re a business owner or tasked with helping market your company. Launched in 2003, LinkedIn states it has more than 433 million members across 200 countries and territories, although 106 million accounts were active as of March 2016.

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A Buyer Persona, What Is That?

A Buyer Persona, What Is That?

So what is a buyer persona? Those two words are tossed around quite a bit these days in marketing. While it might sound like a horoscope or another theory, it’s really a semi-fictional representation of your ideal customer. Why is it semi-fictional? Because these customers do exist, though fictionally named, because they are mostly based on market research and real data about existing customers. You’ll sometimes see buyer persona called marketing persona, but both phrases mean the same thing.

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How Does a Facebook Ads Campaign Work?

How Does a Facebook Ads Campaign Work?

What Are Facebook Ads?

Well, Facebook ads are exactly what they sound like – ads that appear on Facebook. These appear in the news feed or in the right column regardless of the device you’re using, whether it be mobile or desktop. If you’re using the social media network on a desktop computer, ads will appear both in the news feed and on the right column.

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How to Leverage Hashtags on Social Media

How to Leverage Hashtags on Social Media

Remember the last time you had to call a company and enter a PIN over the phone followed by the pound sign? The pound sign has been around for years, but only in the last 10 has it taken on a new meaning. Its name has also shifted, now referred casually as hashtag. But there’s more to a hashtag than the pound sign that makes it a powerful feature in the social media age.

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

We’ve all seen them – the infamous negative online business review. You know, blocks of text broken up by sections where the caps lock button was definitely on and liberal usage of exclamation points. In the age of screenshots, a response to an online review by business owners can make or break a business in mere seconds. And while immediately firing off a defensive retort to a customer’s concern about your business might seem the best plan, taking a timeout instead is highly recommended instead.

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