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A Buyer Persona, What Is That?

A Buyer Persona, What Is That?

So what is a buyer persona? Those two words are tossed around quite a bit these days in marketing. While it might sound like a horoscope or another theory, it’s really a semi-fictional representation of your ideal customer. Why is it semi-fictional? Because these customers do exist, though fictionally named, because they are mostly based on market research and real data about existing customers. You’ll sometimes see buyer persona called marketing persona, but both phrases mean the same thing.

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How Does a Facebook Ads Campaign Work?

How Does a Facebook Ads Campaign Work?

What Are Facebook Ads?

Well, Facebook ads are exactly what they sound like – ads that appear on Facebook. These appear in the news feed or in the right column regardless of the device you’re using, whether it be mobile or desktop. If you’re using the social media network on a desktop computer, ads will appear both in the news feed and on the right column.

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How to Leverage Hashtags on Social Media

How to Leverage Hashtags on Social Media

Remember the last time you had to call a company and enter a PIN over the phone followed by the pound sign? The pound sign has been around for years, but only in the last 10 has it taken on a new meaning. Its name has also shifted, now referred casually as hashtag. But there’s more to a hashtag than the pound sign that makes it a powerful feature in the social media age.

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

We’ve all seen them – the infamous negative online business review. You know, blocks of text broken up by sections where the caps lock button was definitely on and liberal usage of exclamation points. In the age of screenshots, a response to an online review by business owners can make or break a business in mere seconds. And while immediately firing off a defensive retort to a customer’s concern about your business might seem the best plan, taking a timeout instead is highly recommended instead.

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Inbound Marketing

Why Inbound Marketing Is Key to Growing Your Business

You may have read the title and immediately wondered what inbound marketing is. A decade ago it was a relatively new idea testing the marketing waters. Now it’s the forefront of marketing methodology for thousands of businesses in the United States and abroad. But if you knew what inbound marketing was when you clicked on this blog, you might be thinking “No, we don’t need it.” That could be very true given your individual business and situation. But if there’s any chance you could be interested, hear us out on how inbound marketing could be quite beneficial to you and your business.

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Great Ways to Generate Leads

9 Great Ways to Generate Leads

Ahh, lead generation. There are many tried and true ways to build an ever growing leads list for your small business. But what happens when your go-to means for leads seemingly begins to dry up? It may be time to take a step or two back and consider some alternate routes.

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What to Expect Your First Year of Inbound Marketing

What to Expect Your First Year of Inbound Marketing

Marketing doesn’t work as a one-time event, or even a once a month set-it-and-forget-it approach. It’s an ongoing approach with many pieces moving and working in unison at the same time, with the same end goal – driving revenue and leads for your company. As with anything worthwhile in business, a marketing plan takes proper research, planning, strategy sessions and more to build enough momentum to be fruitful.

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9 Powerful Ways to Quickly Grow Your Business

9 Powerful Ways to Quickly Grow Your Business

How would you quickly increase your revenue as a business owner? Tighten the purse strings on upgrades or hold off on adding to the staff? Perhaps, but there are many ways to have your revenues trending upward. So many ways that asking a handful of people at a chamber of commerce gathering could fill up several pieces of scratch paper. But to make it a little easier, we’ve gathered our favorite seven ways to quickly increase your revenue.

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