Search Engine Optimization (SEO)
Search Engine Optimization is one of the most important processes that helps your business dominate on the web. In a nutshell, SEO helps search engines such as Google and Bing figure out what each page on the internet is about how it may be useful for users. From there, the search engines rank your website in their results based on on-page SEO factors such as:
- Meta tags
- Keyword placement
- Keyword usage
- Image usage
- URL optimization
- And much more
So what does SEO mean for your business?
Well, several things that will help drive customer traffic to your site. Search Engine Optimization is essential for business visibility and branding. When people use search engines, they don’t enter the same search terms each time. Having your website continually show in their search results, regardless of terms entered, is a great thing. Every time your business appears in their search results, the more it is being noticed by potential customers.
It Provides Credibility
The higher your business website can rank in search engine rankings, the better confidence to the relevance of your business, thus boosting credibility among searchers.
Great Advertising ROI
Good search engine optimization provides a high ROI in advertising. Everyone likes a high return-on-investment, and good SEO practices allow for just that. The thing about SEO is that you get to advertise to potential customers without really advertising to them. No interrupting their Hulu binge for 30 seconds or popping onto their screen as they scroll through a news article. Through SEO, there’s no convincing someone they need your product or service, but showing them you’re the right business for what they’re already searching for.
Deeper insight into your customers. Analytics is a word used on a daily basis in the marketing world, playing hand in hand with SEO. Using Google Analytics, we help you see and understand anything from how your customers search and browse the internet, language and technology used during those searches to what time of each day they are most active.
The SEO Process
There are several ways to improve your SEO. One of the first ways is to keep your page’s URL short and sweet. The first three to five words are given the most weight according to Google’s algorithms. Also, start your title with a keyword. The sooner you can pop a keyword into the copy, the sooner the search engines will pick it up.
The more multimedia you use in a post, the perceived value of your content increases to your audience. Engage your viewers with images, videos and diagrams to reduce bounce rates and increase time spent on-site. The use of outbound links in copy also adds quality to your post, but remember to link to authority sites. This boosts a page’s rank in Google and shows the search engine your page contains quality information from a reputable company or college or university.
Use the keyword you’re focusing on in that post during the first 100 words. This emphasizes the article content is about the keyword. And while you’re checking for the keyword, double check your H1 (headline) tag. Most blog platforms automatically add it to the post title, but some themes override it. Check the site code for any discrepancies.
Boosting your site speed is another way to improve your page ranking. If the page doesn’t load in four seconds or under, the bounce rate increases. Ways to avoid this is if your page has a slower load time, include using a CDN, compress images and switch to a faster host.
Finally, social sharing buttons are your friends. As social media entrenches itself further into everyday life, search engine algorithms are adapting and beginning to place more emphasis on pages that use social sharing buttons. Plus, the more opportunity you give viewers to share your content with others, the more potential customers you accumulate.
Let’s Optimize Your Website!
So what do we do when we join forces to optimize your website and business for higher SEO impact? Some of the things we do with on-site optimization include:
We check every factor of your website from links, to meta tags, images, and more to ensure that we target all the areas that are going to help your page get found and bring you customers.
There are certain basic keywords that people use to find your business. We analyze these keywords against local search metrics to make sure we use the keywords that will drive higher conversions to your website.
Google Analytics Setup
Integrating Google Analytics is one of the most essential things that we can do when when measuring success of a search engine optimization campaign. It shows who is visiting your website, the keywords they typed to find your business, where they are located and much more.
Google Webmaster Tools Setup
We make sure your website is submitted to Google Search Console, formerly Webmaster Tools, which helps to index and rank your page better. It presents your website as it appears on Google, so that we can properly fix the things that are going to make Google like your site more.
We make sure that your website’s page titles, URLs, pictures, links, and more are optimized fully, so that people can find you, find what they need on your website and convert to a customer.
Citations & Off-Site SEO
Citations, also called Local Search and Off-Site Search Engine Optimization, is where we go outside of your website’s content and programming to bring potential customers to your site. We use the best industry tools and partner with the biggest data aggregators to increase your online presence on a much bigger scale. Data aggregators are the companies that feed the internet all the information about local businesses, national businesses, corporate information, public information and more. We make sure that your company is properly represented with the correct information, then submit this information to the data aggregators that will help your business get found by people needing your services.
You may not have known this, but Facebook, Yelp, Foursquare and Google are examples of these data aggregators. Some of these companies’ primary objectives is data collection. You may already have accounts with these companies, but that doesn’t mean that those accounts are doing their job correctly in favor of gaining you more business. We fully optimize these profiles for you to increase your chance of getting new visitors to your website, converting visitors to customers, and we communicate with you regularly to ensure you get results.
Whether you’re a blogger that needs to optimize your weekly blog or a start-up business looking to make your presence known, we can help you achieve those goals. As SEO continually changes, our team of experts will work with you to create solutions that stay ahead of the always changing algorithms.