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5 Reasons Adult Coloring Books Can Spark Creativity

5 Reasons Adult Coloring Books Can Spark Creativity

If you were to pull out a flimsy paperback coloring book with a couple of boxes of crayons or colored pencils in the break room, do you think people would whisper or sit with you, asking if you could pass the purple crayon? With the explosion of popularity of adult coloring books during the last three years, odds are you aren’t the only working-age person with a small box of coloring utensils stuffed in a desk drawer or everyday bag.

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Essential Marketing Tools to Start Your Business

Essential Marketing Tools to Start Your Business

The business plan is set, details ironed out and double checked, and financing is underway for your new small business. It’s been a labor of love several years in the making, most likely, and you’re ready to hit the ground running. But then a friend asks about your marketing plan and you hit the pause button. You ponder what essential marketing tools you are going to need.

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Best social media campaign ideas for marketing restoration businesses

6 Effective Social Media Campaign Ideas for Restoration Businesses

Everyone and their neighbor has advice or a way to make your phone ring off the hook with social media these days. The power of social media is easy to overstate yet under utilize, especially for businesses that fall under an as-needed basis. But with so much advice and information flowing out there, we’ve picked six ways restoration businesses can help themselves stand out in the social media waters.

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The Importance of Responding to Reviews for Your Small Business

The Importance of Responding to Reviews for Your Small Business

Monitoring online reviews, comments, and questions can seem daunting, but it is crucial to maintaining a healthy online perception and relationship with your customers, present and future. Like other social media interactions with customers, reviews allow you to build a rapport with customers and learn from their comments and concerns. Most customers read more than one review of a business, and providing a well-thought and sincere response can improve your standing with customers. However, in the digital world, even the best of intentions can come across badly without the ability to read body language and voice inflections through the screen.

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SEO inbound marketing strategies for Florida business owners

How to Effectively Market Your Restoration Company in Florida

The question seems daunting upon first thought, ideas forming on how to get consumers to think about restoration before a disaster strikes their home or business. The yellow pages? So 1998. What about the local newspaper? Perhaps, but unfortunately subscribers and readership has declined dramatically in the last 20 years. But everyone uses the internet, you’re thinking. Yes, but how do you make your company stand out online in the growing sea of restoration companies?

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SEO inbound marketing strategies for Florida business owners

Inbound Marketing and SEO for Florida Business Owners

Florida business owners, this blog is for you. SEO. Inbound Marketing. Are these new buzzwords for the marketing world that will quickly be filed away as has been tactics or are they something more? If you went with the latter, you would be correct. As consumers have changed the ways they search for answers and information to everyday questions and challenges, companies have begun changing how they respond to those questions and challenges. If you are a contractor, roofer, restoration and remediation company this is the need to know blog for your business.

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7 Reasons Why Your Website is Hurting Your Business

7 Reasons Why Your Website is Hurting Your Business

If someone was to tell you your website was hurting your business, what would you think of? It might take a few minutes as when you consider things that impact your business in a negative way, but your website might not quickly come to mind. However, its appearance, design, function, and security all play a large role in your everyday business activities.

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